One particular platform that has literally caught fire over the last few months for real estate social marketing is Google plus. Without question, this is one social networking platform that every professional ought to be taking advantage of in an effort to effectively network and build up a stronger online presence.
Although this platform is still in the early phases, Google has surely unleashed an effective substitute for some other big name solutions just like Facebook, Twitter and LinkedIn. Within an incredibly short time period, countless participants began to get on the bandwagon with almost no end in sight.
Consequently, if it is something that you have not began taking full advantage of yet, listed here is a brief overview on how to begin putting a few features of this real estate social marketing technique to good use:
Creating Your Circles
With Google+ you have the capability to place your contacts into numerous “circles” specified by you. So you might want to create a few different groups such as your family, close friends, and then acquaintances. This can be very helpful whenever spreading information, because you’re able to choose who is going to view specific information every time you want to post.
Therefore, when getting started out with Google+, there are some ways that you can add individuals to your circles. As an example, one easy way is to research numerous keyword based keyword phrases that will trigger people within your local neighborhood or area of expertise. You may also review the contacts of individuals who are in your own circles too, simply because they will likely have a variety of contacts that also have similar interests.
The Google+ Stream
Comparable to your Facebook newsfeed, your home page within Google+ will exhibit insights as well as posts from your contacts, which happens to be a great way to stay informed on the latest social media real estate marketing developments and strategies. This is also the place where you can submit your own material together with hyperlinks, videos, pictures, locations and more.
If you click the “what’s hot” link along the left hand side, this portion will reveal numerous threads that have gone viral and are racking up some powerful +1 sharing juice. As a result, utilizing the Google stream to post information about your listings, news reports, special deals, and so on. can be very helpful to spread the word.
Google+ Profile
Finally, make sure you take advantage of the user profile section to share information regarding your background, skills, and anything else that might be appealing to your audience. Furthermore, be sure that you take full advantage of sharing any pertinent real estate marketing links in this area that point to your blogs, profiles, along with other social networking platforms.
Do not forget that as a Google plus user, you’ll be able to +1 any blogs or information that you discover that you feel is worth spreading. This is just like a Facebook “like” and must be taken advantage of for SEO juice as well as good social sharing.
Want to get even more insights on ways to utilize social media marketing and build up a viral following of prospective customers as well as business contacts? Visit us right now at Real Estate Social Marketing!